Areas Overview

Strategic Planning

Where will Nike be in five years? This team helps us figure that out.  Strategic Planning is a blend of fact and intuition that helps us chart our course.

Nike’s Strategic Planning team keeps us moving in the right direction by establishing a strategic business planning process, authoring our one and three year strategic and business plans, and leading transformational initiatives in collaboration with cross-functional teams. Strategic Planning teams are embedded at the global corporate level and throughout our business units. This team frames complex and ambiguous issues, conducts consumer, competitive, and market analyses, fields research, creates financial models, and develops action plans.

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