As Global Brand & Category Management Vice President, Trevor Edwards drives the growth around the company’s major category business units globally, responsible for nearly three-quarters of the Nike brand’s growth, including: Basketball, Football (Soccer), Men’s Training, Running, Sportswear, and Women’s Training, Nike Golf as well as the Jordan Brand. Supporting the category business units, Edwards is also responsible for Nike’s global brand strategy and overseeing all brand management functions, including digital and advertising, sports marketing, brand design, public relations and retail marketing.

Edwards joined the company in 1992 as a Regional Marketing Manager and has held senior marketing positions in the Americas, the Europe/Middle East/Africa region, the U.S. and Global Brand Management. During his career he has led some of the brand’s most significant breakthrough innovations, including spearheading the creation of Nike+. Edwards helped transform the digital landscape and position Nike as a leader in the use of social media to connect with consumers. Nike+ provides running consumers with a unique, motivational experience, from product to training to connecting with a vibrant, global running community.