AIR JORDAN XX3 is the first basketball shoe designed with Nike’s Considered ethos, supporting the environment without sacrificing athletic performance.

Read the press release

Watch the video with Michael Jordan

View the photo gallery

How is the shoe designed using Nike's Considered ethos?

  • A breakthrough water-based bonding process attaches the carbon plate, eliminating solvent cements—a first for Nike performance basketball footwear and a new milestone in the company’s long-standing efforts to reduce volatile organic compounds.
  • Efficient pattern design minimizes waste.
  • Environmentally preferred rubber in the outsole reduces toxics and incorporates recycled Nike Grind* materials.
  • A re-engineered inner bootie uses environmentally preferred materials without compromising performance properties such as stretch, breathability, resilience and comfort.
Considered Design
The Air Jordan XX3 sets a new benchmark for premium performance footwear and sustainable product design. What began at Nike in 2005 with a single shoe — the award-winning Considered Boot — has evolved into a company-wide design philosophy. Nike’s Considered Design ethos embraces environmental sustainability principles without compromising product performance, benefiting athletes and the environment. Considered Design strives to reduce toxics and waste, choose environmentally preferred materials and drive sustainable product innovation.
 
Nike is committed to designing all footwear to meet the company’s baseline or higher Considered standards by 2011; the company has set the same goal for apparel by 2015 and equipment by 2020.
 

Learn more about Nike’s Considered Design.

Learn more about "BECOME LEGENDARY" a new brand campaign in celebration of the Air Jordan legacy. Watch the video.

What is Nike Grind*? 

Nike created a recycling program in 1993 called Reuse-A-Shoe, which collects worn-out athletic shoes of any brand and recycles the footwear into usable material we call Nike Grind (rubber from the outsole, foam from the midsole and fabric from the upper). We also collect and recycle material left over from footwear manufacturing.

Nike Grind is used in Considered product and in sports surfaces such as basketball courts, soccer turf and playgrounds which are donated to communities around the world.  Visit www.letmeplay.com for more.