NIKE, Inc.'s Brand Portfolio
Opportunities for Growth
Overview: NIKE, Inc.'s Brand PortfolioNIKE, Inc.’s wholly-owned subsidiaries – Cole Haan, Converse Inc., Hurley International LLC, NIKE Golf, and Umbro Ltd. – play a significant role in our plan to grow to $23 billion in revenue by the end of fiscal 2011. At the end of fiscal 2008, NIKE, Inc.’s subsidiaries contributed approximately $2.6 billion of the company’s $18.6 billion in revenue, a 16 percent improvement over fiscal 2007. As part of our growth strategy, NIKE, Inc. continues to optimize its portfolio, ensuring that we invest in opportunities that will generate the highest possible returns. Adhering to this strategy, several important changes took place over the past year:
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