With this report we have made the decision to shift away from producing comprehensive reports every two to three years and move toward a more continuous stream of reporting. As a first step, this report is Web based. It is organized around the targets we set in our most recent report, which covered our 2005 and 2006 fiscal years. In it, we document our performance: where we've done well, where we've come up short, and where things stand now. We also trace and reflect on the evolution of our approach to key corporate responsibility issues. We look ahead to next steps, in "On the Horizon" sections found throughout this site. Moving forward, we plan to be less focused on reports and more on reporting timely and relevant data and perspectives.
NIKE, Inc. sees reporting as an important means of sharing information about its corporate responsibility strategy, targets, approach and performance. We prepare and report information, taking account of our business impacts and the desires of stakeholders, to provide an open, clear picture about our aims and progress in incorporating responsible practice into our operations. We also believe that reporting provides an indicator - to ourselves and others - of our ability to succeed and thrive as a company. We use sustainability as a lens to how we systemically address risk management, efficiencies, innovation and future-looking efforts all critical in positioning NIKE, Inc., for long-term growth.
We believe transparency is a central component to a responsible business strategy and that reporting is critical for delivering transparency. We are committed to measuring and reporting our performance. Reporting is the main tool we use to provide critical information to our stakeholders about how we manage corporate responsibility issues and impacts. We aspire to report in a way that is a tool for ongoing dialogue and continuous improvement. A broader discussion of why we report on our corporate responsibility performance was included in our FY04 Corporate Responsibility Report, with additional information on our perspective on materiality included in our FY05/06 Corporate Responsibility Report.
Our primary audience for this report is those who seek a deeper understanding of the issues that NIKE, Inc., faces and our strategic response to them as we strive for long-term sustainable growth.
Among those who have shared this interest with us are analysts and investors representing the socially responsible investment (SRI) community, academics, and non-governmental organization and advocacy organization leaders. We know that other important stakeholders access and read our reporting, including employees, students, suppliers, contract manufacturers, customers, consumers and individuals with an in-depth knowledge of corporate responsibility. Writing for multiple audiences is a difficult task, as we must balance the range of understanding and exposure to the various issues we face.
Consistent with our previous reporting, for FY07-09 we focus primarily on activities and data related to the Nike brand, which comprised approximately 87 percent of NIKE, Inc. revenue at the end of FY09. The Nike brand, along with Brand Jordan and Nike Golf, are expected to drive the majority of the company's growth going forward.
Except where noted, this report does not cover information related to the following NIKE, Inc. affiliates: Cole Haan, Converse, Hurley International and Umbro. As we stated in FY05/06 we have a long-term goal of incorporating affiliate companies into our efforts and reporting.
This report covers three fiscal years: 2007, 2008 and 2009, ending May 31 of each year. Unless otherwise noted, all references to dates in this report are made on a fiscal-year basis. Some important events that took place after the close of FY09 are also covered here; their inclusion reflects the impact or influence the events may have on NIKE, Inc.'s future direction.