Nike has a long history of engagement in communities around the world, investing in our backyards, key markets, manufacturing communities and on specific issues that we champion.
Over the past three years, NIKE, Inc. has invested in communities through a combination of cash, product and in-kind contributions. While far from the finish line, we are on target to achieve our FY11 goal of $315 million in contributions. In FY07-09, our direct community investment totaled $168.8 million. But dollar figures alone do not tell the whole story.
Our Approach
Our investment in communities extends beyond writing checks and making financial contributions. It involves contributing a broad range of expertise and support across the full spectrum of modern philanthropic activity.
In FY07-09 we worked across the entire spectrum, particularly in ways that tap innovation and will create deeper social impact.
Our community investment strategy has three primary areas of focus: the Nike Foundation, brand and retail engagement, and innovating for a better world through sport.
- As a separate nonprofit organization (a 501(c)(3)), the Nike Foundation focuses on adolescent girls in the developing world as powerful agents of change in their communities, capable of unleashing a ripple effect that will change the course of poverty. The Foundation manages a portfolio of investments and strategic approaches in support of this mission, including: grant making, donation of business acumen, capacity building of organizations, support of social entrepreneurship, advocacy and co-investment of funds. Over the last three years, the Nike Foundation invested $41.9 million against this strategy. Over the six-year life of the Nike Foundation, it has committed more than $100 million to benefit adolescent girls
- We leverage the power of our brands (Nike as well as affiliates Cole Haan, Converse, Hurley and Umbro) to connect with our consumers on issues they care about deeply. We manage a portfolio of investments in custom product lines, marketing campaigns, events and athlete engagements that have triggered donations from consumers leveraged from our initial investments. Some notable projects include Nike's commitment to LIVESTRONG and the Human Race, Hurley's H2O water initiative, Cole Haan's Penny Harvest and the Converse (Product) RED
- Our commitment to channel innovation for a better world includes tapping the power of sport for social change. Nike believes that every young person in the world should have access to sport and has partnered to develop and deliver programming and activities, including the Homeless World Cup and ninemillion.org toward this end