In 2006, NIKE, Inc., in partnership with the United Nations High Commissioner of Refugees (UNHCR) and Microsoft, launched the ninemillion campaign through ninemillion.org to give more than 9 million children living in refugee camps better access to education, sport and technology.
Our goal is to work with UNHCR and the ninemillion campaign as a partner to help build their capacity to provide refugees with access to meaningful education, increase opportunities for employment and improve the general well-being of refugee youth and children by:
Through the ninemillion campaign, more than 80,000 children and youth from 13 countries have been enrolled in school, graduated from primary education, participated in sports activities, and/or received employment opportunities from vocational training.
Uganda, Panama and Venezuela have implemented projects that use sport to help prevent sexual- and gender-based violence. The reduction in such violence is related to girls being seen in their communities as stronger, healthier and more confidence due to their participation in sport. Refugee camps in 14 countries have thus been given sports apparel from Nike to enhance their participation in sports and play activities.
Out of the total beneficiary population, approximately 50 percent of adolescent girls have participated in the ninemillion.org campaign activities. Some of the activities and projects included increasing higher education opportunities and participation, increasing the involvement of girls in sports, and increasing the ability for single mothers to access work opportunities through vocational skills training.
Ninemillion's capacity to have a major social impact on children in refugee camps is growing; in 2010-2011, ninemillion aims to expand into nine more countries and will target approximately 124,000 girls in refugee camps.