Nondiscrimination. At NIKE, Inc., we believe diversity and inclusion is about respecting our differences, leveraging our strengths and maximizing opportunity for everyone. NIKE, Inc. is passionately supportive of its employees, respectful of our consumers and committed to equality for our athletes. As a result, these values make us a better company and more competitive in our industry. In this sprit, NIKE, Inc. has been a strong advocate toward passage of the U.S. Employment Non-Discrimination Act of 2009 (EDNA).
EDNA would prohibit employers, employment agencies, labor organizations and joint labor-management committees from firing, refusing to hire, or discriminating against those employed or seeking employment on the basis of their perceived or actual sexual orientation or gender identity.
Such protections are already in place prohibiting discrimination based on race, religion, gender, national origin, age and disability. However, in 29 states, it remains legal to fire or refuse to hire or promote someone because of their sexual orientation; in 38 states, it is still legal to do so based on gender identity or expression.
As an advocate of EDNA, NIKE, Inc. recently joined members of Congress in support of the bill's reintroduction in the U.S. House of Representatives and testified before the U.S. Senate at the bill's reintroduction hearing. Also, to build coalition support, Nike has worked with the Human Rights Campaign's Business Coalition for Workplace Fairness, a group of more than 80 leading companies that support EDNA's passage.
Gaining Government Support in Nike's Sourcing Consolidation and Exit. In March 2009, Nike announced plans to consolidate parts of our global sourcing base as part of our strategic partnership and restructuring goals. NIKE, Inc. provided a minimum of six-months advance notice to impacted factories; located primarily in China, Indonesia, Thailand, and Vietnam. We developed a government and public affairs strategy based on proactive outreach to key government entities across the region. Outreach objectives included assuring governments that NIKE, Inc. remained committed to the country and region, providing transparency and insight into NIKE, Inc.'s strategies and decisions, and welcoming government support and oversight with factories and communities during the transition period. While many factories found additional customers, we worked to help ensure impacted workers received legally mandated benefits from their employer as well as any benefits or support available from the government. Our strategies are working with and reminding our partners of the relevant legal and regulatory obligations regarding workers severance and consulting with government for job opportunities.
NIKE, Inc. believes these outreach and education efforts reduced the impact of our consolidation efforts on both workers and communities. Our actions also demonstrate NIKE, Inc.'s commitment to being transparent with key stakeholders.