The public policy work we do becomes increasingly important in the light of fast moving changes and trends. Three key trends that cause us to pause and think about how we elevate public policy work to be a key strategic asset for NIKE, Inc.:

Traditionally, the government affairs function can be heavily focused on reactive, risk abatement strategies. Increasingly, we have sought to develop our public policy and advocacy work as a strategic asset for the company. We are still in the early days of this work, but we see that policymakers have a key role in enabling the right conditions for scaling better business practices, value creation and new business models.