NIKEBIZ : NIKE RESPONSIBILITY

Nike’s Considered Design Products
Redefining Performance and Sustainability


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Nike Responsibility

Nike sees corporate responsibility as an integral part of how we can use the power of our brand, the energy and passion of our people, and the scale of our business to create meaningful change.

The opportunity is greater than ever for corporate responsibility principles and practices to deliver business returns and become a driver of growth, to build deeper consumer and community connections and to create positive social and environmental impact in the world.

Late last year Nike debuted Nike Considered Design, its latest products which combine sustainability principles with the newest innovations for sport. While Nike has delivered consumers Considered products for several years, for the first time, Nike Considered Design is now featured in all of Nike’s six key categories: basketball, running, football (soccer), women’s training, men’s training and sportswear, as well as in tennis and ACG (All Condition Gear).

Nike’s best selling running shoe, the Pegasus, celebrating its 25th anniversary, is the first pinnacle running shoe to be Nike Considered Design.

“As we look at how we design and develop products and run our global business, it’s not enough to be solving the challenges of today,” said President and CEO Mark Parker. “We are designing for the sustainable economy of tomorrow, and for us that means using fewer resources, more sustainable materials and renewable energy to produce new products.”

The goal of Nike Considered Design is to create performance innovation products that minimize environmental impact by reducing waste throughout the design and development process, use environmentally preferred materials, and eliminate toxics. Nike designers are now expected to make smart, sustainable design choices at the start of their creative process which has led to Nike’s most extensive Considered Design range of product to date.

Since Nike introduced its footwear recycling program, Reuse-A-Shoe in 1993, sustainability has been a key area of development for the company. Over this past year alone, Nike introduced the Considered Air Jordan XX3, as well as a complete line of apparel for athletes in Beijing that was made from 100 percent recycled polyester.

Nike has set public targets for its Considered goals: We aim to have 100 percent of Nike footwear meet baseline Considered standards by 2011, all apparel by 2015, and all equipment by 2020. Achievement of these goals would mean waste in Nike’s supply chain will be reduced by 17 percent and the use of environmentally-preferred materials will be increased by 20 percent.

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FEATURES

At Nike, CR =
Sustainable Business + Innovation

Letter from Hannah Jones, VP of Nike Sustainable Business + Innovation on
Nike's continued commitment to corporate responsibility.

Click here to read Hannah's letter


Nike Responsibility
FY05-06 CR Report

Reporting provides information about Nike’s corporate responsibility performance and strategy. Corporate responsibility must evolve from being seen as an unwanted cost to being recognized as an intrinsic part of a healthy business model, an investment that creates competitive advantage and helps a company achieve profitable, sustainable growth. Nike’s long-term corporate responsibility goals are broadly embedded into our business.

Click here to learn more

GreenXchange

Innovation can arise within companies or through networks of users, via big breakthroughs or a series of micro-improvements. Regardless of where innovation comes from, when such improvements and advances are made they could be further shared and built upon in a network that includes a large and diverse community. We call this “open innovation.”

Click here to learn more