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NIKEBIZ : NIKE RESPONSIBILITY : OUR COMMUNITY INVESTMENT
Nike and (RED)™ Unite to Leverage the Power of Sport to Fight HIV/AIDS in Africa
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Our Community InvestmentAt the core of the Nike brand is passion for sport and the role it can play in life. It’s a belief that sport plays a critical role as a source of empowerment to help people reach their full potential. In particular, we see sport as a means of challenging racism, resolving conflict, building leadership and teamwork and enhancing life skills for youth. Used positively, sport becomes a powerful tool for youth inclusion, helping them fully participate in the social and economic opportunities in their communities. Play is not an option for millions of young people around the world. There are no safe spaces to play, no coaches, no time, no equipment, no inspiration. It’s time to change how we make an impact by using sport as a tool for social innovation and inclusion. |
On the day before World Aids day some of the world’s best footballers joined Bono at announcement of partnership between NIKE, Inc. and (RED).
This unique partnership delivers a two-pronged approach to fight HIV/AIDS in Africa by delivering funds to support programs that offer education and medication on the ground and will harness the power of sport to engage youth around the world in the fight against AIDS in Africa.
In making the partnership announcement, Mark Parker, President and CEO of NIKE, Inc., Susan Smith Ellis, CEO, (RED) and Professor Michel D. Kazatchkine Executive Director of the Global Fund to Fight AIDS , Tuberculosis and Malaria were joined by footballers from around the world and U2 vocalist and (RED) co-founder Bono, to emphasize the need for global action and participation to eliminate AIDS in Africa.
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