In a future where global trends include water shortages, rising energy consumption, and severe impacts of climate change, Nike is using innovation and design to help create a better world by minimizing our global environmental footprint, supporting positive climate change action and legislation and creating sustainable product innovation.

Through Considered Design, Nike is combining sustainability principles and innovative design to produce performance products for athletes. At its core, it’s about reducing or eliminating toxics and waste, increasing the use of environmentally preferred materials and using Nike’s innovation to create a future with more sustainable products.

We think this is the future state. We think this is worth aiming for.