NIKEBIZ : NIKE RESPONSIBILITY : CONSIDERED DESIGN

Nike & Bicep Partner to Work on Climate Change and Energy Issues
Call for Congressional Action


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Considered Design
& The Environment

In a future where global trends include water shortages, rising energy consumption, and severe impacts of climate change, Nike is using innovation and design to help create a better world by minimizing our global environmental footprint, supporting positive climate change action and legislation and creating sustainable product innovation.

Through Considered Design, Nike is combining sustainability principles and innovative design to produce performance products for athletes. At its core, it’s about reducing or eliminating toxics and waste, increasing the use of environmentally preferred materials and using Nike’s innovation to create a future with more sustainable products.

We think this is the future state. We think this is worth aiming for.

Five leading U.S. corporations, including NIKE, Inc. joined with Ceres to announce the launch of a new business coalition calling for strong U.S. climate and energy legislation in early 2009 to spur the clean energy economy and reduce global warming pollution. The group’s key principles include stimulating renewable energy, promoting energy efficiency and green jobs, requiring 100 percent auction of carbon allowances, and limiting new coal-fired power plants to those that capture and store carbon emissions.

The founding members of Business for Innovative Climate and Energy Policy (BICEP) are NIKE, Inc., Levi Strauss & Co., Starbucks, Sun Microsystems and The Timberland Company.

BICEP members believe that climate change impacts will ripple across all sectors of the economy and that various new business perspectives are needed to provide a full spectrum of viewpoints for solving the climate and energy challenges facing America.

"These companies have a clear message for next year’s Congress: move quickly on climate change to kick-start a transition to a prosperous clean energy economy fueled by green jobs,” said Mindy S. Lubber, president of Ceres, which helped organize BICEP.

“We really felt strongly that the consumer facing brands' voice was missing from this dialogue," said Sarah Severn, director of Horizons, corporate responsibility at Nike. "A lot of us have been working consistently on climate change efforts over the years. Our consumers are familiar with it, our legislators less so, and we felt that was an important voice."

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