USA Nike Jobs - Brand & Consumer Marketing

SPARQ Brand Project Manager - ,

As our SPARQ Project Manager, you'll be responsible for the overall management of SPARQ's production functions, while assisting the Creative and Digital leads to supervise the work of their team members. You'll oversee all aspects of production for SPARQ's creative, digital and event related projects establishing efficiencies in executing design concepts for projects that include graphic design, interactive and web design, film production, marketing materials and other creative solutions. You'll define deliverables for each stage of production, estimating, budgeting, project tracking and timeline management and ensuring that those processes are maintained. When necessary, you'll also coordinate the procurement of freelance designers and other resources, as it relates to overall company workload. In addition, working with Category Sport Managers and Events Team, you'll coordinate and facilitate communications with the various project teams to ensure the sport category vision is executed in a consistent and quality manner.

Senior Experience Manager - ,

As our Senior Consumer Experience Manager, you'll be part of a new organization inside Nike called Digital Sport. Digital Sport focuses on the emerging opportunities in sports powered by Digital Products, Experiences, and Services. This organization is responsible for managing signature services such as Nike Plus inside Nike as well as exploring all opportunities to make athletes better in the spaces of product, gaming, mobile, and social communities. You'll manage the development of new consumer experiences as part of the Digital Sport team. You'll lead the day-to-day project management with agencies and partners to create world-class services. In addition, you'll work with the Experience Leader on strategy to identify unique opportunities that can be developed into experiences whether it is a digital site (web or mobile) or digital product experience.

Responsibilities include:

Work with the Experience Leader to develop the strategic plan for category and experience roadmap
Create and manage action plans to produce products, maintain experiences and launch new innovations in partnership with internal and external partners
Define and create business requirements and drive improvements. These requirements would pertain to: consumer-facing features, back end systems, and new business models
Manage a mix of strategic and operational initiatives including: market research, developing positioning & messaging, planning & executing release strategy, working with developers on production
Manage regular assessments of the Digital Sport industry and monitor competitor/industry developments. This would include seasonality, global business trends/events and areas for opportunity
Develop ways to use consumer input and behavior to help inform experience creation for Digital Sport products
Work with the consumer insights team to understand the needs of our consumer, both current and potential
Manage and prioritize operational tasks and request
Balance customer needs (both internal and external) with business priorities
Manage the process for evaluating interesting new tools, techniques and technologies
Identify, evaluate and benchmark potential partners (technology, creative, social, etc.)
Communicate any developments or changes of the landscape to the broader team

Consumer Insights Manager - ,

As our Consumer Insights Manager, you'll promote and implement a consumer-centric culture, enabling Nike Category teams (Brand, Product and beyond) to better connect with our consumers and to facilitate the creation of visions, strategies and concepts that are anchored in real consumer insights and trends. You'll lead and enable the uncovering of North American consumer insights, working closely with category leaders and the Brand Innovation team to develop a yearly Consumer Insights Plan for our core categories. You'll also uncover and synthesize future trends, developing and reporting on global consumer culture, sport, retail, art and fashion through extensive contact with athletes, consumers, retailers, trend agencies and websites. In addition, you'll drive and enable category teams to develop strategies and concepts, facilitating season kick-off discovery and planning processes that help generate category specific insights.

Marketing Associate - SPARQ Basketball - ,

As our Marketing Associate - SPARQ Basketball, you'll lead, develop and execute functional Brand Management plans for SPARQ Basketball to drive consumer connection with Nike and key Nike products. You'll maintain close relationships with key consumer groups. You'll also work closely with sports marketing, event marketing, regional marketing teams and field reps to identify influencers and stay current on market trends. You'll support the development of strategic marketing plans and briefs, as well as completing the fieldwork / research needed for the plans. You'll develop and coordinate Integrated Marketing timelines and calendars for SPARQ Basketball. You'll track and drive deliverables for assigned Integrated Marketing projects. You'll be a source for gaining instant consumer response/feedback for projects in both the planning and execution phase. You'll maintain close ties with target consumer to gain knowledge on him/her and help develop/drive a creative marketing plan to grow and strengthen the business. You'll be responsible for leading, developing, managing and delivering a project management and execution strategy for specific projects utilizing inside and external resources. You will drive marketing success by tapping into large scale basketball events, handling all signage and supporting material. In addition, you'll be working with finance to track expenses against assigned budget.

Sr. Copywriter/Copy Manager - ,

As our Sr. Copywriter/Copy Manager for Global Digital Commerce, you'll manage the copy process and oversee the writing and editing of copy for Global Digital content to support Nike e-commerce sites and the integration with Brand sites. You'll work within the Global Experience Management group and regional Content teams, as well as with business partners in Global Brand Marketing, Global Retail and outside freelancers as needed to bring and apply the highest copy standards to Nike web properties. You'll manage the process for writing original product description copy. You'll collaborate with other copywriters, regional producers, Global Brand Managers and Category producers to ensure that copy aligns with the Brand marketing and Commerce elements of e-commerce sites; meets approved style guidelines, business objectives and seasonal deadlines; represents product and marketing initiatives; and demonstrates the highest level of quality. Furthermore, you'll utilize internal databases, catalogs and other resources to research products and write corresponding copy. You'll oversee the quality of Digital product copy globally. You'll manage, review and edit digital content written by a third-party vendor to ensure accuracy and alignment with the Brand voice, style and initiatives. In addition, you'll coordinate with business partners to develop and manage updates to a Global Style guide and ensure consistency of execution across all e-commerce properties.

Product Presentation Manager- Young Athletes - ,

As our Global Product Presentation Manager, you'll transform the Nike retail landscape by integrating product presentation principles with category merchandising and brand vision into a holistic retail directive. You'll be responsible for building product awareness and increasing sales through product presentations that create meaningful consumer retail experiences. In addition, you'll influence product assortments and establish seasonal retail product presentation plans and create retail displays to highlight key category items including mannequin styling and window displays.

Digital Marketing Production Coordinator - ,

As our Digital Marketing Production Coordinator, you'll partner with Brand and Retail creative producers and copywriters on all email marketing activities to ensure creative assets are available and ready for email delivery. You'll work with Brand partners to understand their business objectives for their email marketing efforts. You'll be responsible for providing Nike's email service provider all creative assets, links and web analytics tags in a timely manner in addition to conducting QA testing. You'll be accountable for monitoring delivery and follow up in the event of errors or issues with any campaign. You'll work with the Digital Commerce IT team to create, test and execute promotions on NikeStore.com. You'll be responsible for drafting briefs outlining detailed requirements for setup and communicating details of the promotion to appropriate parties. You'll report results and monitor the marketplace for leaks of the promotion. You'll maintain product exclusions and other tasks as necessary. You'll conduct competitive analysis of promotions in the marketplace and assist in the design, development & execution of new types of promotions. In addition, you'll be working closely with the Digital Marketing Production Manager to maintain the master email and direct marketing calendars for NikeStore.com (US & Europe), NikeiD.com, Nike Retail and all other Nike Brand sites.

Brand Support Manager - ,

As our Brand Support Area Manager, you'll lead and coach a team to build and retain brand loyalty by providing superior customer service to Nike consumers through various forms of contact. You'll coach and lead a team through daily interaction, monthly one-on-one meetings and formal performance review meetings. You'll also collaborate with peers to achieve overall department scorecard metrics and monitor quality of staff's responses to consumer inquiries. You'll provide constructive feedback and coaching to staff on their written and verbal communications. You'll also train and develop a team of Brand Support Representatives. This opportunity also involves working with the department Business Analysts to identify opportunities to improve efficiencies in service, self-help and automation. You'll act as a resource by maintaining high visibility and coaching your team to find answers to consumer inquiries. You'll also maintain a strong working knowledge of the consumer industry and trends. In addition, you'll research, write and/or edit new custom responses and website Frequently Asked Questions (FAQs) to be posted live to the public.

Image Editor - ,

As our Digital Image Developer, you'll ensure the timely and cost effective delivery of premium product images for the Nike iD business. You'll operate a core set of tools and effectively establish the digital asset development process within Nike iD. You'll possess ownership and control of the image development process internally; possess ownership and definition of platforms used to automate the development process (S7); manage strategic relationships with 3rd party partners as needed and establish positive working relationships with all constituents involved in the process (Content Director, ETWs, Digital Developers, Product Developers, etc.). You'll also actively participate in departmental status, checkpoint and issue resolution meetings; fully accountable to represent digital asset requirements. You'll establish and maintain internal asset development quality standards while meeting seasonal and project based commitments by successfully delivering internal image production projects. You'll deliver premium product imagery in a timely fashion to enable Nike iD's digital consumer customization experiences and support all digital asset development projects across Nike iD, including PR events, website and in-store promotions. You'll ensure clear communication of status and next steps between the teams regarding new and existing projects, scheduling and operations issues. You'll also actively participate in all production review meetings. In addition, you'll advocate the automation of technologies to efficiently reduce costs, increase revenue and save time while providing recommendations and specifics necessary for the budget and business planning process.

Global Web Analyst - ,

As our Global Web Analyst, you'll help lead all reporting and analysis for the Direct-to-Consumer websites and deliver insightful data interpretation to drive marketing strategies and business objectives throughout the organization. You'll assist in setting global standards and best practices across all regions, educating regions on KPIs and interpretation to drive actionable business insights and recommendations. You'll be responsible for developing tools and reports to monitor the key metrics and also synthesize various data from other sources, such as the transactional database. You'll also analyze such data to identify trends and more importantly key insights to help drive and manage the business. You'll contribute to the establishment of a measurement process to ensure continuous program and execution improvement (e.g. launching new nike.com content, online media placement tracking, marketing campaign tracking, etc.). You'll also customize internal web analytics dashboards and reports to meet business objectives and manage to best practices standards. You'll prepare and/or present business presentations to multiple audiences at all levels of the organization on key business metrics and trending. You'll work with the web analytics team to establish best practices benchmarks for evaluating the effectiveness of the websites and related online activity. In addition, you'll work with various agencies and producers to provide direction on tagging the online content based upon their business objectives.

Account Program Manager Action Sports - ,

As our Account Program Manager, you'll drive growth in the action mall through best in class Retail Brand Presentation execution. You'll deliver and maintain best in class/consistent category destinations in our North America mall accounts. You'll manage the rollout of shops across Mall accounts in partnership with Ops, program/presentation specialists. You'll orchestrate cross functional communication and be the daily point of contact for the account to our Nike Action Category team (covering sales/marketing/merchandising/retail communication). You'll ensure a consistent brand message across mall accounts. You'll execute against seasonal brand concept map. You'll manage seasonal Account merchandising and marketing support map, aligned against category seasonal objectives. You'll utilize account relationships to advance a consistent retail brand message in the mall across diverse retail formats. You'll brief and own marketing tools deliverables for web, window, in-store support, event connectivity. You'll support Sales Associate incentive/training program. You'll orchestrate cross functional communication and be the point person for Mall Account retail presentation. You'll support Nike 6.0 M/W/K, P-Rod, 6.0 Outerwear business growth. You'll attend key GTM functions and provide insight into Mall business assortment planning needs. In addition, you'll provide feedback during GTM to influence support based on account specific product needs.

Program Specialist - Action Sports - ,

As our Retail Brand Product Presentation Specialist, you'll support strategies for elevating product presentation in the Action marketplace. You'll support development of product presentation/merchandising guidelines for all accounts. You'll closely follow the GTM process and global merchandising guidelines to be the expert on product. You'll be responsible for presentation, product flow and assortment planning across all retail levels. You'll lead execution of category product presentation/merchandising guidelines/principles for all accounts. You'll manage timelines, budget, and final deliverables against all projects. You'll manage product presentation for key trade show booths. You'll support product presentation in key event related spaces (USO, Dew Tour). You'll support Seasonal merchandising of Costa Mesa showroom. You'll support Nike 6.0 M/W/K, P-Rod, 6.0 Outerwear in-store growth. You'll build and provide communication of training tools, merchandise directives, presentation guidelines to "Shredders", EKINS, and store sales associates. You'll manage sales associate activation/Seeding program for all accounts. You'll lead development of product training tools/programs for all account types. You'll utilize Social Media to connect with and activate store sales associates. You'll develop/distribute seasonal corporate kit elements for core doors. In addition, you'll manage 3^rd party vendors in tool development.

Category Commerce Manager - ,

As our Category Commerce Manager (CCM), you'll act as the store manager for your category's "store within a store" across all 3 Nike digital commerce channels (NikeStore.com, NikeID.com and commerce-enabled brand sites). The purpose of this role is to envision, define and implement the optimal shopping and brand experience for your category, resulting in increased customer satisfaction, sales, conversion rate and repeat visits. You'll be the main point of contact between the digital commerce group and both the brand organization and the buying team. In close partnership with both brand & buying teams, you'll develop the seasonal calendar for your store and manage all store programming, from creative briefs through production to implementation. You'll be responsible for the end-to-end experience from category storefront to gridwall selections to product page copy/imagery to checkout. In addition, you'll be responsible for reporting results for your categories in the form of sales & usage metrics, and defining strategies to optimize the consumer experience based on those metrics.

Brand Manager - Nike Foundation - ,

As the Nike Foundation Brand Manager, you'll serve the Nike Foundation's mission to unleash the Girl Effect - the power of 600 million adolescent girls to end poverty - across the developing world. You'll bring Nike Inc's expertise in consumer insights, connection and creative storytelling to this mission. As an innovative brand builder, you'll deliver one of the Foundation's most unique and highest-leverage contributions to poverty alleviation. Your brand goal will be to create demand not for a product, but for a world-changing idea: if given a chance, an adolescent girl in poverty will not only improve her own life, but the lives of those around her. Your starting place will be the Foundation's current brand activities (see www.girleffect.org), designed to raise awareness, engagement and action by global policymakers and members of the public alike. The viral success of the Girl Effect has generated momentum that can bring the impact of this work to a larger scale. You'll be pivotal in expanding and deepening the Foundation's brand strategies - and transforming this vibrant idea into a movement. In collaboration with the Nike Foundation's Creative Director, you'll drive the brand strategy dialogue across the Foundation efforts, working closely with the Foundation's portfolio team (our product innovators), strategic initiatives team (our sales team) strategic communications team (our other key marketing function) and critical external partners, both at the global and regional levels. Your portfolio will include the Girl Effect as well as related brand platforms (such as the Nike Foundation's own presence and the identities created for the Foundation's high-level partnerships, such as the Coalition for Adolescent Girls - see www.coalitionforadolescentgirls.org). From these strategies, you'll craft plans built on audience insights, across all mediums. You'll effectively articulate those plans so to gain the support and excitement of Foundation leadership and external partners and stakeholders. You'll then lead execution, working with Foundation team members and external creative resources to deliver the highest-quality work across all mediums, managing timelines and budgets. You'll be responsible for tracking the impact and learnings of these activities and bringing your insights back to the Foundation's core brand strategies. You'll drive innovation at all levels. In addition, you'll find the balance of applying best practices of brand management where they serve to build the movement -- and innovating new approaches where they don't. Your plans will capture new and fresh methods of connecting with audiences, and your final executions will show a finely tuned creative sensibility that delivers complex messages in a simple, accessible way.

Digital Sport Planning and Operations Manager - ,

As our Planning & Operations Manager for Digital Sport, you'll be an important member of the Nike team focused on creating digitally enabled products, services, and experiences that help athletes get better. This organization manages signature services such as Nike Plus while exploring emerging opportunities in sport. You'll support the Director of Planning and Operations as well as the Experience Director in the execution of the overall Strategic Plan while helping to ensure that our group delivers innovative experiences to the consumer on-time and in a world-class manner. As part of the innovation process, you'll partner with the digital service teams to develop the strategic plan for the sport verticals and monitor the overall experience roadmap. You'll also conduct market research and develop sound business cases that leverage financial and quantitative analyses of relevant data/information to ensure that we are investing in the highest return opportunities. You'll work with internal teams spanning engineering, digital services, and information technology, driving consistent and standard project management processes across the organization. You'll facilitate the execution of project plans for our priority initiatives while also organizing and managing tactical meetings as part of the development and go-to-market processes. In addition, you'll also lead the development and ongoing management of reporting mechanisms to review the business and monitor our progress against brand and business metrics, while preparing and presenting regular status updates to the leadership teams.

Brand Connections Specialist - Womens Training - ,

As our Brand Communications Specialist, you'll be on the front lines of connecting the Nike brand with athletes and consumers. Equal parts Producer, Ad Manager, Media Manager - you'll be the heart of the North American Women's Training Brand Connections Team. Immersing yourself in the category 24/7, you'll manage our key touch points including websites, social media communities and more traditional mediums - giving voice of the category across any platform or medium. You'll lead conversations between Nike and consumers in social media making sure that the Nike brand voice is distinct, inspiring and stimulating. You'll lead production, drive the creation for digital content and digital marketing plans from strategy to execution, including establishing timelines and budgets as well as writing briefs. You'll be responsible for programming and energizing our category websites, communities and experiences, engaging with external agencies when needed for support, including production, planning and reporting. In addition, you'll keep your finger on the pulse of digital innovations and viral opportunities to ensure Nike remains at the forefront of consumer engagement.

Brand Communications Specialist - Basketball - ,

As our Brand Communications Specialist, you'll be on the front lines of connecting the Nike brand with athletes and consumers. Equal parts Producer, Ad Manager, Media Manager - you'll be the heart of the North American Basketball Brand Connections Team. Immersing yourself in the category 24/7, you'll manage our key touch points including websites, social media communities and more traditional mediums - giving voice of the category across any platform or medium. You'll lead conversations between Nike and consumers in social media making sure that the Nike brand voice is distinct, inspiring and stimulating. You'll lead production, drive the creation for digital content and digital marketing plans from strategy to execution, including establishing timelines and budgets as well as writing briefs. You'll be responsible for programming and energizing our category websites, communities and experiences, engaging with external agencies when needed for support, including production, planning and reporting. In addition, you'll keep your finger on the pulse of digital innovations and viral opportunities to ensure Nike remains at the forefront of consumer engagement.

Sr Database Marketing Analyst - ,

As our Senior Database Marketing Analyst, you'll serve as the subject matter expert regarding consumer data and develop standard reports that provide Business Users consumer specific statistics required to track performance against objectives. You'll apply various data modeling techniques to mine the data warehouse to identify trends that suggest new marketing opportunities. You'll drive the evolution of Nike's CRM/Relationship Marketing and Digital Commerce strategy and programs by providing knowledge-based insights and recommendations. You'll train and mentor consumer database analysts (or other new Analysts) on the data warehouse content as Nike's Marketing Analytics team expands. You'll educate the regions on the global analytical standards and best practices and continually communicate how to utilize the data and analyses to drive actionable insights for the business. In addition, you'll audit and validate data after it has been loaded into the data warehouse to ensure the database accurately reflects Nike's internal marketing warehouse.

Global Marketing Operations Project Manager - ,

As our Global Marketing Operations Project Manager, you'll manage concept development and implementation of a variety of key category and brand marketing projects and the subsequent roll out of these programs to get the marketing message to our consumers. You'll own and drive budget and timelines on projects. You'll manage contracts and production with Nike vendors and outside vendors. You'll be responsible for high level communication written and verbal both internally and externally ranging from contractors to senior management this will include meeting facilitation and presentations. In addition, you'll need the ability to analyze, review and comment on the effectiveness of marketing collateral in conveying intended messages.