USA Nike Jobs - Brand & Consumer Marketing

Marketing Specialist - Team Sports - ,

Mind readers wanted.

Consumers today are more sophisticated and better educated than in any previous generation. They decide what they want and when they want it. At Nike, our challenge is to anticipate what they'll want and be ready with a solution. When we're really good, it's something -- a product, a service, a whatever -- that's so intuitively perfect the consumer hasn't even imagined it could exist. Your job? To make sure we know our consumers better than we know ourselves.

But you knew that already, didn't you?

As our Marketing Specialist, - Team Sports, you'll assist in the execution of an assigned category to drive consumer buzz and connection with Nike and key Nike products. You'll maintain close relationships with consumer groups and work closely with our Sports Marketing, Event Marketing, regional marketing teams, and Field Representatives to identify influencers and stay current on market trends. You'll also coordinate the integrated marketing timelines and calendars for an assigned category. You'll compile and organize key seasonal assets needed by each function to execute their plans. You'll be a source for gaining instant consumer response/feedback for projects in the planning and execution phases. You'll maintain close ties with target consumers to gain knowledge and help drive a creative marketing plan to grow and strengthen business. You'll also work with the functional marketing team and serve as the primary contact for their needs across product, messaging and athlete. You'll communicate product support to cross-functional teammates responsible for other key seeding packages. In addition, you'll meet with our Accounting team to track expenses against each assigned budget and work closely with the inventory management and promo planning team to place product buys and ensure the timely delivery of product and program execution.

Corporate Communications Specialist - ,

The heart of Nike is built around one simple idea -- innovate. Whether that innovation is called Nike Air or ACG or Nike Swift or Nike Shox, the principle is the same: think something that nobody has thought before, or improve something that already exists. It's how we create our products, and it's the way we treat the people we work with.

So take chances. Think bigger than the next achiever. Just know one thing. The more you succeed, the higher we'll raise the bar.

But would you really want it any other way?

As our Corporate Communications Specialist, you'll drive Nike's global corporate communication efforts by contributing to the execution of strategic and integrated communications that support the company's business efforts. You'll develop ongoing relationships with business partners across a range of Nike functions including Product Creation, Retail, Sales and Commerce, HR and others to assist with delivery of strategic communications plans, messaging and products. You'll coordinate project deliverables and act as a liaison to technical communications team and others. You'll assist in the development of communications strategies/plans that identify business goals to be achieved, measurable objectives, audiences, messaging, creative concepts, communications channels, communications cadence and metrics. You'll outline and continually update project plans; timelines and delivery calendars; and communications materials. You'll develop and execute messaging for internal communications. You'll write and edit content for intranet, digital radio, executive blogs, and internal announcements. You'll ensure that a thorough review, editing and updating process is followed for all communication. You'll utilize an array of existing channels and tools and emerging technology to deliver global messaging. In addition, you'll assist with event production, intranet content and media relations as needed.

Field Representative - College Basketball - ,

Mind readers wanted.

Consumers today are more sophisticated and better educated than in any previous generation. They decide what they want and when they want it. At Nike, our challenge is to anticipate what they'll want and be ready with a solution. When we're really good, it's something -- a product, a service, a whatever -- that's so intuitively perfect the consumer hasn't even imagined it could exist. Your job? To make sure we know our consumers better than we know ourselves.

But you knew that already, didn't you?

As our Field Representative - College Basketball, you'll execute Basketball footwear, apparel and equipment initiatives with key partner colleges and universities. You'll take direction from the College Basketball Sports Marketing Director and work in a coordinated effort to be on the leading edge of the sport category and formulate opinions on how NIKE can be where it needs to be. You'll participate in and/or lead select negotiations per the Director. You'll also participate in and implement integrated marketing by leading the execution of events, advertising and player marketing programs. You'll support the direction set by the Directors and contribute to the overall momentum of the department with knowledge and experience. You'll gather insights and product feedback, and deliver to product teams. Moreover, you'll provide input on product buys and inventory needs to ensure quality service levels. You'll also coordinate product needs with the supply chain group to ensure on-time delivery. You'll leverage relationships with Coaches, Athletic Directors, school administrators and organizing bodies to help promote the Brand and ensure Brand integrity. In addition, you'll work across the Nike matrix to maximize the effectiveness of the category-integrated product plans.

**The location of this position may change due to business needs.

Field Marketing Manager - Basketball - ,

As our Field Marketing Manager Basketball, you'll assist in the creation and execution of category and seasonal initiatives for Basketball that drive brand strength, fuel consumer demand and strengthen our connection with consumers. You'll be the voice of Basketball's consumer and protector of the brand. You'll maintain a close relationship with key consumer groups and work closely with Sports Marketing, Event Marketing, Regional Marketing teams and Field Representatives to identify influencers and stay current on market trends. You'll support the development of strategic marketing plans and briefs, as well as complete the field-work/research needed for the plans. You'll assist in the gathering of information, communication and progress on Basketball initiatives and in leading categorical and seasonal event execution that ensures excellence with functional and regional groups. You'll contribute to the team's development of strategy, implementation and evaluation of plans for category and seasonal marketing initiatives and to the definition of Basketball marketing strategies that support the broader brand plan. You'll also support the Integrated Marketing process for Basketball and assist in leading processes that enable timely and effective execution by cross-functional business teams. You'll participate in the creation of seasonal product outlines that detail all key products for Basketball and communicate product support to cross-functional teammates responsible for other key seeding packages. In addition, you'll meet monthly with Accounting to track expenses against each assigned budget. You'll also work closely with the Inventory Management and Promo Planning team to place product buys and ensure the timely product delivery and program execution.

Senior CRM Database Marketing Analyst - Brand/Category (Global Digital Commerce) - ,

Working in Nike's Direct to Consumer business will be rewarding, it will be challenging, and it will most definitely not be just another job. You'll be an ambassador of the Nike brand -- everything we stand for: drive, determination, the unyielding commitment to excellence, these all will be a part of your everyday experience. We're committed to making every consumer's experience a rewarding one, and as a member of our Digital retail team, your contributions will be a big part of our success.

As our Senior CRM Database Marketing Analyst, you'll enhance Nike's Customer Relationship Marketing (CRM), Direct Marketing and Multi-channel Business Initiatives by providing the Direct Marketing team, Nike Direct and senior management with knowledge based, consumer focused insight from Nike's Consumer Marketing Database (CMDB). You'll serve as the subject matter expert regarding performance and consumer data; develop standard reports that provide Producers, Marketers and Management with consumer specific statistics required to track performance against objectives; and determine what types of recurring access needs are present. You'll also develop business user friendly tools for Intranet access by non-technical staff; provide ongoing and ad hoc analysis and translation of data to support direct-to-customer, CRM and direct marketing strategic vision and program development/evaluation and evolution; and apply various data modeling techniques to mine the CMDB in identifying trends and data outliers that suggest new marketing opportunities and provide interpretations of data as required. You'll also participate in monthly and quarterly planning sessions and proactively identify opportunities to improve Nike's Relationship Marketing strategy and programs. You'll train and mentor other analysts on CMDB content and usage, as well as ensure the database is appropriately leveraged by the business. In addition, you'll partner with the development team to ensure database development and capabilities support the information needs of CRM and direct marketing strategy, goals and objectives and audit and validate data after it has been added.

Field Product Presentation Specialist - Los Angeles - ,

Mind readers wanted.

But you knew that already, didn't you?

As our Field Product Presentation Specialist, you'll be responsible for executing retail presentation plans in assigned territory. You'll be accountable for monitoring third party Merchandisers in the field at key locations. You'll be responsible for ensuring Brand excellence in the marketplace through product merchandising and storytelling, retail marketing, and sales generation. You'll be responsible for implementing product presentation and retail experiences that are meaningful to consumers. You'll execute Global/Geography Category product presentation guidelines in the marketplace. You'll execute visual merchandising guidelines for store openings and remodels. You'll participate in developing Territory retail product presentation plans. You'll create exciting retail displays to highlight key category items. You'll mannequin styling. In addition, you'll interact with Geography Retail Brand Presentation Teams, Territory Management and other key business partners to ensure marketplace execution supports overall Brand/Category strategy and direction.

Geo Brand Marketing Manager -- Nike Golf - ,

Working with the US GM of Golf, you'll build the integrated marketing plans and strategy for the region. You'll then work with the Global Category Marketing Director to develop & execute these plans. You will create seasonal go-to-market plans for category brand marketing execution in the Geographies and Territories, which will include working with key accounts to develop their annual marketing plans. You will lead integrated marketing planning and execution excellence across all Geography marketing functional teams. You'll work as a part of the Geography Brand Marketing leadership team as an overall brand steward. You'll be responsible for managing budget for all category marketing executions in your assigned geography, and for providing input on Geography and Key Territory consumer insights to the global category strategy. You'll manage Territory brand marketing execution, and evaluate that execution, share best practices, and create learnings for future marketing work with other categories. You'll lead Design, Development, Consumer Promotions and Campaigns for the geography. Working with the Sales and Global Brand teams, you'll develop account marketing and experience plans, and you'll develop media plans in conjunction with Global Brand and the category advertising agency.

Global Category Brand Integration Director -- Nike Golf - ,

With the Global Category Marketing Director, you will be responsible for leading the global integrated marketing process to enable timely and effective execution within Geographies and Territories; together, you'll partner with category functions to create content, tools and other creative materials that support the category consumer experience. You will implement the multi-year category strategy, creating annual and seasonal plans. You'll manage the global advertising agency relationship for the category that defines global campaigns, positioning, media and related consumer brand connections. You'll work with the product engines to define stories, develop plans, promotions and consumer led navigation. With the category marketing team, you'll lead the development and creation of the global seasonal marketing assets, and drive the seasonal go-to-market process from DIG to GTM, partnering with key Territories to ensure their success at each step. You'll work with key Territories on a daily basis, supporting them in seasonal execution as needed. With Sports Marketing, you'll drive athlete leverage plans to the consumer.

Sustainable Business & Innovation Manager - ,

As our Sustainable Business & Innovation (SB&I) Manager, you'll fuel business growth by creating new sports services and experiences through our communities and partners. You'll lead the integration of the CARE principle into the individual marketing plans for the Los Angeles marketplace to ensure a stronger consumer experience of SB+I through the lens of the key strategic categories. You'll partner and manage key external sports-based community stakeholders to ensure depth and authenticity of the CARE Principle in the overall execution of the Brand's voice. You'll lead the conversation between the Brand Managers and external community partners to maximize the opportunities the Brand experience presents to positive social/environmental change in communities. You'll support the Los Angeles business to execute the CARE principle within their Brand Plans. You'll gain/maintain a deep understanding of the consumer to ensure the brand is able to provide a deeper SB+I experience. In addition, Identify and develop opportunities for innovation in support of the SB+I Marketplace mission to deliver business growth.

Marketing Associate - SPARQ - ,

Mind readers wanted.

But you knew that already, didn't you?

As our Marketing Associate - SPARQ, you'll lead, develop and execute functional Brand Management plans for SPARQ to drive consumer connection with Nike and key Nike products. You'll maintain close relationships with key consumer groups for SPARQ. You'll also work closely with sports marketing, event marketing, regional marketing teams and field reps to identify influencers and stay current on market trends. You'll support the development of strategic marketing plans and briefs, as well as completing the fieldwork / research needed for the plans. You'll develop and coordinate Integrated Marketing timelines and calendars for SPARQ. You'll track and drive deliverables for assigned Integrated Marketing projects. You'll be a source for gaining instant consumer response/feedback for projects in both the planning and execution phase. You'll maintain close ties with target consumer to gain knowledge on him/her and help develop/drive a creative marketing plan to grow and strengthen the business. You'll be responsible for leading, developing, managing and delivering a project management and execution strategy for specific projects utilizing inside and external resources. In addition, you'll be working with finance to track expenses against assigned budget.

Product Presentation Specialist - ,

Mind readers wanted.

But you knew that already, didn't you?

As our Product Presentation Specialist, you'll be responsible for developing and implementing the complete retail presentation plans for a category, and developing programs that will maximize the brand through retail experiences, product awareness and sales, via product presentations and retail experiences that are meaningful to consumers. You'll develop and support the global category retail product presentations, influence product assortments for optimal retail executions, seasonal retail product presentation plans, create exciting retail display to highlight key category items, and mannequin styling.

Senior Account Brand Manager - Sporting Goods - ,

Mind readers wanted.

But you knew that already, didn't you?

As our Senior Account Brand Manager, you'll develop and implement the complete marketing plan for a product line. You'll also develop the programs that will maximize the brand's awareness and sales, through the message and media that are meaningful to retailers and consumers. You'll develop and implement Nike brand initiatives and category brand drivers through consumer experience programs. You'll engage directly with consumers across retail channels; utilize knowledge in program development. You'll manage all details of program execution, including integrated brand initiatives, seasonal graphics, direct mail, promotions, events, product seeding, etc. You'll clearly articulate consumer experience and influence and communicate to key partners within Nike. You'll manage, track and assess budget/costs of programs with key stakeholders. In addition, you'll participate in planning overall strategic retail direction for category, season and program, translate to consumer experience and consumer experience within specific accounts.

Global Product Presentation Manager - ,

Mind readers wanted.

But you knew that already, didn't you?

As a Global Product Presentation Manager, you'll develop and implement the complete retail presentation plans for an assigned category. You'll also be responsible for developing programs that will maximize the brand through retail experiences, product awareness and sales, via product presentations and retail experiences that are meaningful to consumers. You'll create and support the global category retail product presentations. You'll influence product assortments for optimal retail executions. You'll conduct seasonal retail product presentation plans and directions. In addition, you'll create exciting retail display to highlight key category items including mannequin styling and window displays.

Converse-Influencer, Entertainment Relations Manager - ,

The Company has built a strategic vision for the Converse brand that leverages its unique role in the creation of American sports and popular culture over the last 100 years. This commitment to inspiring Originality is at the core of our go-forward strategy in both brand and product marketing.

Converse runs a highly successful influencer relations program out of our New York office. We have cultivated close relationships with a wide range of emerging and established talent in music, art, fashion, sport and pop culture. We create loyal fans of the brand - and they bring us with them to amazing places - on stage at a Brooklyn concert; on a fashion week runway; on a lower east side street or to an awards show like the Grammys. These relationships place us in a completely organic way within a wide range of influential media - and bring the spirit of the brand to life.

We plan to double the impact of our influencer connections with an LA based program. While we are able to work with a significant amount of talent - we do not have the ability out of NYC to cultivate emerging west coast-based talent and personalities that are at the heart of the brand. Los Angeles is the epicenter of film and television -- we need to build relationships within the upcoming creative community of actors, musicians and behind the scenes talent that is so influential around the globe. We have built a new studio in Culver City to base this new endeavor out of.

The Influencer/Entertainment Relations Manager is charged with the responsibility of driving day-to-day development of LA-based relationships with key influencers, celebrities, stylist and media contacts that further drive the success of the brand and key initiatives - as well as partnering with other internal and external stakeholders.

With Sr. Director Brand Relations and Communications, Sr. Manager influencer Relations, NYC PR team & marketing leadership, develop and execute influencer/entertainment strategies, tactics and timetables that are fully in-sync with brand goals, direction and priorities.

Help to develop brand credibility, appeal and influence in LA market by building relationships, placing product and creating brand relevant opportunities in the entertainment industry with the most emerging artists, talent, celebrities and influencers in music, film, TV, art and fashion. Proactively drive day to day celebrity and VIP/influencer outreach and product seeding activity-monitoring and following up on all activities. Work closely with NYC PR team, Marketing, Product and Design partners to ensure all LA based plans are strategic and aligned with brand goals.

Build and manage relationships with key west coast influencer outreach and product seeding activity-monitoring and following up on all activities.

Research, manage and enhance Converse's segmented Media and influencer databases, monitoring for emerging media, shifts on focus, editorial staff changes, etc working closely with the NYC PR team. Populate the Influencer Database with relevant influencers in music, art, film, TV, sports and fashion as well as influential agents and managers to ensure Converse has a relevant database to curate high-level collaborations, partnerships and opportunities.

Help execute strategically driven and integrated public relations and presence marketing programs--in partnership with NYC team, including seasonal media tours/market appointments, product launch publicity events, product placement/items/front-of-book/feature placements and grassroots programs supported by evaluative/monitoring mechanisms that illustrate positive impact on business/ROI.

Manage and monitor showroom budget as part of larger brand budge and ensure all expenditures are prudent and on strategy.

Work closely with NYC team to ensure topical, weekly and monthly information is distributed accordingly via brand development highlights communication. Manage, write and edit LA highlights, recaps and updates.

Proactively communicate to appropriate brand partners and be highly responsive to requests, inquiries and needs of a broad range of Converse team members globally.

Co-manage the seasonal process of ordering core and gallery product for editorial, PR and product seeding.

Monitor and communicate emerging trends, fashion/entertainment news, shows, events, hot spots, influencers, new media. etc for Converse appropriate brand and product initiatives.

Manage and oversee all product and/or initiative event production details wit PR Sr. Director and NYC team. Oversee the product of front of house/back of house, RSVP list, collaterals/communication materials, budgets and event press working internally and with outside agencies.