USA Nike Jobs - Strategic Planning

Converse, Sr. Manager, Consumer Insights - ,

Converse is seeking a global Senior Manager of Consumer Insights. This position is responsible for defining and driving operational and strategic shifts by identifying, sourcing and leading qualitative and quantitative based research and insight. Importantly, Consumer Insights will not only drive actionable insight at the category level, but will also lead transformative insight work to support strategy development at the corporate and senior leadership team level.

CATEGORY-BASED CONSUMER INSIGHT

Consumer insight to support growth across both footwear and apparel wholesale and licensee businesses (over $2B sales globally) along the key product development process. Specifically, for the footwear businesses category insight support will focus on the pre-season ideation and strategy development as well as post initial product concept review to solicit and synthesize consumer product feedback. Work will also involve specific initiative-based research programs to be discussed in concert with product leadership and the innovation group.

Recommend and manage all facets of brand/ consumer research, concept research, prototype and product research
Responsible for serving as the internal research and planning expert and also playing an integral role in the way the company ideates and innovates
Develop best-in-class research creation and execution, including high-level business action steps based on data to ensure the consumer voice informs development and optimization of product and marketing programs
Research, uncover and drive concepts that meet key unmet consumer needs and, therefore, drive business opportunity
Champion a culture of deep target consumer understanding and empathy that becomes internalized by business partners (product, merchandising, sales, brand) and emerges as a foundational element for key decisions and the go-to-market process.
Foster strong cross-functional relationships and external partnerships; ensure insights are co-owned and advanced within the organization

GLOBAL BRAND AND CONSUMER TRACKING

Design and build Converse' first-ever global brand tracking instrument, leveraging foundational segmentation and consumer insight work conducted to-date, as well as the broader Nike, Inc. consumer research resources

Develop, source, execute, synthesize and relay findings of global brand and consumer tracking, leveraging Nike, Inc. resources where appropriate.
Provides strategic thought leadership around the business implications of external consumer and marketplace knowledge and ensures that it is build into the strategic planning and decision making process and growth agenda
Report on findings both directly (via presentations, scorecards etc) to senior leadership team as well as through presentations/ internal meetings and reports to broader Converse community.

CONVERSE CORPORATE STRATEGIC DEVELOPMENT

Partner with the strategy team on executive-level research initiatives designed to inform and impact long-term growth strategies for Converse globally.

Partner with initiative-based strategy team to identify, develop, execute and synthesize findings of project-based consumer research
Team with business executives to drive impact through strategy-based consumer insight

NIKE, INC. PARTNERSHIP

Liaise with Nike Inc. on consumer insight best-practices and deliverables

Establish strong partnerships with Nike, Inc. consumer insight team to ensure best-practice sharing (2-way) and leverage of Inc. resources for Converse

Candidates must be interested in a 2 years within the Strategy group prior to any movement to a division or function.

Strategic Planning Manager - ,

As our Strategic Planning Manager, you'll work in the Corporate Strategy & Development (CSD) team based at Nike's WHQ, responsible for assisting in the development and execution of Nike, Inc.'s long-term growth strategy, including business development, M&A and strategic licensing. CSD project related work supports senior executives from Nike, Inc. and its portfolio of brands - Nike, Jordan, Nike Golf, Converse, Umbro, Cole Haan and Hurley. You'll provide research and analytical support on cross-functional special project teams that identify, evaluate and analyze critical strategic priorities and/or strategic problems, provide thought leadership in areas of expertise and experience, and catalyze action against these priorities. You'll also be expected to provide project management support and coordination amongst internal resources to successfully execute key projects. In addition, you'll assist in the identification, due diligence, financial modeling, valuation and execution of business development and M&A related opportunities for Nike, Inc.

Strategic Planning Analyst, Corporate Strategy Development - ,

As our Strategic Planning Analyst in Corporate Strategy & Development (CSD), you'll assist in the development and execution of Nike, Inc.'s long-term growth strategy, including business development, M&A and strategic licensing. You'll conduct CSD project related work, to support senior executives from Nike, Inc. and its portfolio of brands - Nike, Jordan, Nike Golf, Converse, Umbro, Cole Haan and Hurley. You'll provide research and analytical support on cross-functional special project teams that identify, evaluate and analyze critical strategic priorities and/or strategic problems, and catalyze action against these priorities. In addition, you'll also assist in the identification, due diligence, financial modeling, valuation and execution of business development and M&A related opportunities for Nike, Inc.